Things That You Should Know About The Growth Of African Fashion Industry.
African fashion is the traditional African clothes designs that most of Africans wear. But with interaction with western countries, the designers employed the different design ideas to the traditional clothing making them smarter. This is just a small part of the history of the development of African fashion.
African fashion industry has been experiencing a rapid growth as a silent industry. This has been advantageous to the general African economy since tis sector has made it grow too. This is a big change since for the last few years, the African economy has been so dependent on the manufacturing sector for its success.
Most people have been wondering why this sector has had a very high growth rate in its economy. The article has all the answers about the factors that influence the growth of the African fashion industry.
The media has a big influence on the growth of the African fashion industry by the displaying of the African designs. This has attracted great attention of most people in Africa and outside Africa. Also the attention of most rich people and celebrities has been attracted. This helped the sector have more clients who purchased the African outfits and as a result, it developed to where it is today.
The industry has grown rapidly due to the high population in Africa. The high population create a big market for the African fashion hence more sales are made. Also the youth population in Africa has influence in the growth of the African fashion industry. The african fashion designers gain more profits due to the high demand of the African outfits. Thecreative African fashionistas have come up with very creative designs that have attracted most people’s attention.
The middle-class population in America has also lead to the growth of the African fashion. This is because the fashion actually targets people with disposable income. Most people in Us used to focus on the basic needs than anything else in a few years ago. This made it hard for the African fashion to be marketed since people had not enough money for fashion.
African fashion utilizes its advantage of fast movement to prosper. Since African economy is exclusive to the continent, few investors do come to work with African designers hence monopoly is created. It reactions help in the mix of ideas hence the designs that are made do have other different cultures. This has created unique designs in African fashion with different distinct colors and prints. This has resulted to a very high growth rate of this industry.
These are the top factors that have greatly led to growth of the African fashion economy. Ankara and the kente are the best known African fashions. You can have different fashions of African wears that may include church wears and official wears.
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